The Rise of EDM
NiteGuide Magazine, March 2012
"Signs of mainstream acceptance exist in every facet of the entertainment industry, from an Oscar win by Trent Reznor and Atticus Ross for their electronic score for The Social Network in 2011, to the amazing haul of Grammy awards that Dubstep king Skrillex took home in February. Many artists agree that social media outlets and YouTube played crucial roles in industry acceptance, where the volume of fan feed back can be measured, and word-of-mouth propels artists to new levels. The momentum of the electronic movement is backed further by the performance of supergroup Swedish House Mafia at Madison Square Garden in New York, making the trio the first electronic act to play-and subsequently sell out-the iconic venue."